Facebook is powerful because not only has tremendous reach with its massive number of users but the way people interact on a daily or even hourly basis means it is a new form of conversation between friends and family and the brands they like At SalonGurunet we are passionate about Facebook for SalonsThis means that a successful Salon page on Facebook can become part of the daily chatter between tens of thousands of people in your area raising your Salons profile and becoming part of the local news every dayIt can put your salons news services products and latest offers in front of thousands of potential new clients several times every day and it can also act as a gentle reminder and loyaltybuilder with existing clients Facebook is completely free to use but you do need to make an investment of time to get the best results Initially this time is for setup and getting the page started but in the weeks and months to come you or team members will need to post updates every dayThe key step is the creation of a Salon fanpage which is facebooks version of a personal profile but just for businesses However the Salon page is owned by an individual so you will need to create a Facebook personal profile firstBUT make sure you the salon owner takes control of this Too many times we have seen a salon owner delegate this to a staff member who then leaves giving you no access to your pageWe have now helped over 400 salons worldwide with their facebook pages and to make the process as easy as possible have written 4 guides you can download from our website There are many detailed steps in the guides but this is a quick and simple summary 1 First make sure that you make full use of the page layout optionsAdd your Salon logo to the maximum size your website address and contact information Also add all the information in the info sectionThen and add a few people as admins This means several people can share the tasks of posting news images and updates2 Now build your Salons fanbase through proactive marketingThis starts by getting all your staff to join and then spreading the word amongst clients with insalon posters leaflets and business cards Mass client emails to introduce the page will also get quick results especially if you run a facebookonly promotion or offer at the same time3 Use your wall to communicate important messages newsOnce you have some Fans then you use your Facebook Wall for a daily conversation with clients about special offers news gossip and new products or services Every time you post a message to your wall you are reaching hundreds then thousands of people and this costs nothing apart from your timeOver the next 12 months you can use many techniques to boost your fan numbers like competitions giveaways and special offersThe trick is to be regular with your wall posts and always interesting4 Learn from the best Salons on FacebookA great tip in our guides is to like become a fan of other salons that use facebook exceptionally well You will quickly learn how they create interesting daily posts and engage their fansThis is also a great source of daily hair news stories when you are stuck for an idea to chat about Also follow salon industry bodies magazines and celebrity hair stylistsWhen you get the page and conversation right your Salon facebook page could look and work like the bestThe viral nature of Facebook means that if you create interesting and engaging content then the growth can be amazing and the results are likely to beat any marketing campaign you have tried beforeCompanies like Voodou have grown their facebook page from zero to over 13000 fans in 3 years and that means they talk 2 or 3 times a day to 13000 people about their Salons products and services and all for freeOther Salons like KAM in Scotland and Haringtons were able to quickly add thousands of new fans through the clever use of a voting competition Facebook is a great tool to help get the message out for you salon Whether its celebrity hairstyles salon news or special offers it is instant effective and most importantly free
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